About Us

The Cochran Family

    Lance & Tracy Cochran were born and raised in Grant County, Oklahoma.  Being lifelong residents of the community, they understand the challenges and rewards of agricultural life in the Southern Plains.  Lance's parents are also lifelong residents of the community and have operated a successful real estate and auction business in addition to their farming and ranching operation.  Lance has been involved in these family businesses all his life, but more importantly, he has also been involved in the livestock auction business for more than 20 years, having been an auctioneer at livestock markets in Kansas, Oklahoma, and Texas.  Lance is eager to put his experience to work in providing a dedicated and reliable market for area producers so that they may be assured of receiving the highest possible market value for their livestock.

    Tracy graduated with honors from Oklahoma State University with a degree in Animal Science - Business and a minor in Ag Econ.  In addition to her involvement with the family businesses, she spent nearly 20 years working for a large manufacturer of value-added meats.  Having a leadership role in the daily operations of a $1.6 billion food company, Tracy understands the importance of superior customer service and attention to detail.  

    Lance & Tracy have 3 children who attend, (or will soon attend), school in Medford, Oklahoma.  The Cochran family enjoys outdoor activities with their horses and hunting and fishing as time and weather allow.